Advertising book matches and the like



May 28, 1935. J. FA RRELLY ADVERTISING BOOK MATCHES AND THE LIKE Filed001;. 11, 1933 Patented May 28, 1935 PATENT OFFICE ADVERTISING BOOKMATCHES AND THE Joseph Farrelly, Pelham, N. Y., assignor to The DiamondMatch Company, New corporation of Maryland York, N. Y., a

Application October 11-, 1933, Serial No. 693,073

4 Claims.

This invention relates to advertising packets of the kind in whichindividually removable splints are contained in a foldable flexiblecover, such, for example, as commercial book matches wherein 5 the basalends of cards of matches are covered by,

and secured by a staple to, the short end-fold of an elongated strip ofrelatively stiff flexible material which provides a cover flap foldableupon or unfoldable from the front of the splints to confine or exposethe contained matches, as desired. The free end of the flap when it isfolded upon the matches is tucked and thereby removably held between theintegral base portion of the matches and the overlying short fold of thecover strip.

Splint packets of the kind referred to are large- 1y used for\advertising articles of merchandise, and since the packets are generallydistributed gratuitously by tradesmen, it is important not only that anystructural improvement in the packets shall be characteristic anddistinctive to promote their advertising value, but also that theirmanufacturing cost shall not be increased.

It is the object of my invention to provide an advertising splint packetwhich well fulfills the requirements mentioned, that is to say, a packeton the 'cover of which is conspicuously displayed in a manner to arrestthe attention of the user a pictorial representation of the article tobe advertised. The cover of the packet, in an efficient form of myinvention, is provided with a tongue or tab-like member bearing aco-related portion of the pictorial representation and corresponding inprofile with the outline of such portion, which member is convenientlycut or stamped in the body of the cover, and affords, in addition to itsadvertising feature, a simple and convenient means for releasing andopening the flap when it is desired to remove any of the containedmatches or other splint articles, from the packet. Exemplifying forms ofpackets embodying my invention will be hereinafter described and thescope of the invention then expressed in the appended claims.

In the drawing- Figure 1 is a perspective view of a match packetflaplustrating a hat as the subject of the advertisement.

' Fig. 5 is a view similar to Fig. 4, but showing the flap open.

Fig. 6 is a view illustrating a bottle containing medicine or the likeas the subject of adver-' tisemen't.

The subjects of advertisement shown are merely illustrative, asobviously any of a wide variety of objects can be strikingly portrayedon a packet embodying the principle of my invention.

The book-match package illustrated in the drawing as a form of splintpacket to which my invention can be efliciently applied, comprises matchcombs or cards A and a flexible cover B. The match combs or cards (twoof which, one imposed on the other, are usually employed) consist ofgroups of individually removable match splints I having ignitible headsH and uncut connecting or base portions l2; and the cover consists of anelongated strip of cardboard forming a back portion whereof one end isfolded upon and secured to the marginsof the match cards to constitute aretaining member l3, and whereof the other end is extended beyond theheads of the matches to constitute a flexible closure flap [4 which maybe folded over upon the matches. The retaining fold I3 is fastened atits mid-portion to the margins of the combs or cards, usually by aclenched staple l5, and such fold is provided with an external coatingof ignition material, as [6. The closure flap I4 is intended to betemporarily-clamped in folded position by pushing its free end wellunder that of, the retaining fold.

According to my invention, the cover B is provided intermediate its endswith a tongue 11 which is normally directed toward that end of the coverto which the base portion of the splints are secured-which tongue isconveniently cut in the body of the cover. The base line of the tongueextends transversely of the cover and is so positioned as to lie at thefront of the top of the packet when the closure flap is folded over thematch heads and upon the exposed front of the matches, in which case thetongue is swung upwardly so as to project beyond and in the same planeas the front closure flap, thus serving as an eflicient finger tabwhereby the 1 flap can be conveniently released and opened to permit thedetachment of a match. The outline or contour of the tab is variabledepending upon the form of the article to be advertised on the exteriorsurface of the flap.

As shown in Figs. 1, 2 and 3, the tongue or tab member is curved tocorrespond with the outline or contour of. the collar portion of ashirt, such portion being printed on or otherwise applied to the face ofthe tab and the body portion of the shirt being displayed on the face ofthe flap, the edges of which fiap define the outline of the shirt body.Therefore the outer faces of the cover flap and tab member conjointlypresent a unitary pictorial representation of the article to beadvertised, and since the co-related tab portion of the subject of thepic- 4 ture is upstanding and in profile the attention of the user ofthe packet is immediately drawn to the subject, thus promoting theadvertising value of the packet.

In the construction shown in Figs. 4 and 5 the tongue or tab member isshaped to correspond with the outline or contour of the crown of'a hat,which hat portion is illustrated on the face of the tab while the rimportion and other parts of the pictorial representation are illustratedon the face of the'flap.

In the construction represented in-Fig. 6 the tongue or tab memberis'shaped to correspond with the outline or contour of a bottle neck andcap, which portions are illustrated on the face of the tab while thebody of the bottle is illustrated on the cover flap. v

From the foregoing it will be seen that a packet embodying my inventionconspicuously displays in profile, in a neat and attractive manner, aportion of the subject of the pictorial advertisement appearing on thebook cover; that such profile portion is so positioned as to afford asim- 1. As a new article of manufacture an advertising packet comprisinga cover of flexible material and a plurality of individually removablesplints,

said cover including a flap portion foldable over the free upper ends ofand upon the front of the splints and having a tab portion in hingedrelation to the body of the cover at the fold thereof common formsadjacent the free ends of the splints thereby protising packetcomprising a cover of flexible material and apluralityof individuallyremovable splints, said cover including a fiap portion foldable over thefree upper ends of and upon the front of the splints and having a tabportion in hinged relation to the body of the cover at the fold thereofadjacent the free ends of the splints thereby projecting upwardly beyondthe splints when the fiap is thus folded, the outer faces of said flapand .tab portions bearing a pictorial representation of the article tobe advertised, and said tab portion corresponding in profile with theoutline of the portion of the pictorial representation thereon.

3. As a new article of manufacture an advertising packet comprising acover of flexible material and a plurality of individually removablesplints, said cover including a flap portion foldable over the freeupper ends of and upon the front of the splints and having an integraltab portion cut from the cover material so as to extend upwardly beyondthe splints when the flap is thus folded, the outer faces of said flapand tab portions bearing thereon a pictorial representation of thearticle to be advertised, and said tab portion corresponding in profilewith the outline of the portion of the pictorial matter thereon.

4.'As a new article of manufacture an advertising packet comprising acover of flexible material and a plurality of individually removablesplints, said cover including a flap portion foldable over the freeupper ends of and upon the front of the splints and having an integraltab portion cut from the cover material so as to extend upwardly beyondthe splints when the flap is thus folded, the outer faces of said flapand tab portions bearing thereon a pictorial representation of thearticle to be advertised, and the profile of said tab portion and theedges of said flap corresponding with the outline of the associatedpictorial matter.

JOSEPH FARREILY.

